You see when starting out in marketing, most people often read a bunch of blogs, take a ton of courses and dive right into measuring anything and everything they can. They love keeping up with the latest tricks and tactics out there.

Most people think that measurement is all about installing pixels, and tracking codes and finding the next hack, tweak or tool that’s going to magically make all your marketing take off. But measurement is about looking at data as an interconnected story that shows how your prospects are responding to your marketing so that you can keep a conversation moving and lead potential customers toward a sale.

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